UX for Harvard Business

Harvard Business School PressClient: Harvard Business School Press

Agency: Razorfish

Project success: Took old site that was doing good business with very invested users, and made it fresh and inviting to take advantage of rich material that client was producing but not showcasing.

Personal contributions: Led two days of IA workshops, created wireframes and editorial strategy.

Harvard Business School Press was stuck in a rut with their content development and presentation. Through a two-day workshop we analyzed their current site, and created a new design and navigation to emphasize freshness and to highlight the wealth of case studies at their disposal.

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