Intel: Humanizing Computing
Client: Intel Making processors feel personally relevant is the heart of Intel’s challenge. In order to reach the range of people afraid of computing and intimidated by tech sites like CNET, Intel wanted a site that offered simple, understandable explanations of essential knowledge for purchasing and using computers. The site involved ongoing aggregation of both original and licensed stories, a video series, an interactive guide to the parts of a computer, a discussion board, and features such as a personality-driven holiday buying guide. |