Coolsculpting Away the Fat

Client: Coolsculpting
Agency: The Barbarian Group (in partnership with Cutwater)
My Contribution: Creative director
Art Direction: Yuri Ono

Project Success: Coolsculpting is a new procedure to freeze fat to kill it, after which it passes from the body. In a realm of competition that is both predictable and somewhat repulsive, we worked to create a site that reflected the brand that Cutwater developed: young, beautiful, and consumer-friendly.

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