Firefox Ice Cream, Mobile Games, and Social Good
Client: Mozilla Firefox
Mark up called on visitors to affirm their common ownership of the Web, while actively demonstrating the unique features of HTML5.
Firefox gone mobile was a way to generate excitement for the launch of Firefox mobile at South by Southwest, in a hands-on, tangible embodiment of brand values: small, free, and powerful. That translated in ice cream sandwiches, a choice that was so popular the event was recreated in LA, New York, the Bay Area, and London.