Client: Sears Apparel
Agency: The Barbarian Group
My Role: Creative Director
Art Director: Gordon McNee
Project Success: Won digital agency of record for Sears Apparel, and created a site and system that communicate Sears relevance in the world of fashion, for customers and fans to appreciate the fun of fashion without being slaves to it.
Part of the effort was to showcase the new lines of clothing that Sears was launching, such as the Kardashian Kollection. We created brand pages, as well as unique promotions to show off these new launches in ways that were more convincing than the Sears main site could be.