Content Strategy

Women’s Sports Power

The site for a leading women’s sports non-profit is revived.

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Women’s Sports Power

The site for a leading women’s sports non-profit is revived.

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Ford Sync: Help Videos

Making Ford Sync understandable, easy, and fun

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Ford Sync: Help Videos

Making Ford Sync understandable, easy, and fun

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Energy and Motivation

Building community to change PG&E customer behavior

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Energy and Motivation

Building community to change PG&E customer behavior

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Long-term Visa account

Financial marketing and lifestyle strategy, made friendly, with copy that sells but doesn’t showboat

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Long-term Visa account

Financial marketing and lifestyle strategy, made friendly, with copy that sells but doesn’t showboat

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A Useful Medical Intranet

A deep immersion in each region’s content led to personal relevance and organization acceptance.

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A Useful Medical Intranet

A deep immersion in each region’s content led to personal relevance and organization acceptance.

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Intel: Humanizing Computing

Making processors feel personally relevant is the heart of Intel’s challenge.

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Intel: Humanizing Computing

Making processors feel personally relevant is the heart of Intel’s challenge.

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UX for Harvard Business

Editorial savvy to surface what is most interesting, with visual impact

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UX for Harvard Business

Editorial savvy to surface what is most interesting, with visual impact

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Disney.com Homepages

Disney’s homepage and its related sections are the portal into a massive entertainment empire that includes movies, TV, music, plays, and amusement parks, but the interface was poorly designed.

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Disney.com Homepages

Disney’s homepage and its related sections are the portal into a massive entertainment empire that includes movies, TV, music, plays, and amusement parks, but the interface was poorly designed.

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OMG! Brand and Site Creation

Client: Yahoo! Agency: Razorfish Project success: Created a new celebrity news site from scratch, with a catchy brand that is recognized and followed. Personal contributions: I led the brand workshop in which we created a look and feel, defined the

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OMG! Brand and Site Creation

Client: Yahoo! Agency: Razorfish Project success: Created a new celebrity news site from scratch, with a catchy brand that is recognized and followed. Personal contributions: I led the brand workshop in which we created a look and feel, defined the

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Wired Redux

A reinvigorated news destination and magazine hub

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Wired Redux

A reinvigorated news destination and magazine hub

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